Paul Smith

Paul Smith

Paul is British and has lived in Brazil for 25 years. He worked in international business development in Brazil for 21 years for the UK government trade and investment agency UKTI in various sector manager roles, covering ICT, security, electronics and instrumentation, industrial automation and aerospace. He was responsible for delivering the full range of UKTI services including research and consultancy projects, and organization of events such as seminars, exhibitions, business missions and visiting programmes for companies and government officials, both in Brazil and the UK. Previously, Paul worked for 7 years in international marketing for UK multinationals, developing business in France, Germany, Spain, Holland, Belgium and Switzerland. As well his native English, Paul speaks fluent Portuguese, French and German.

Paul Smith

Célia Marcondes

Celia opened her first office at the age of 18 when she was still a student, and by the age of 25 was the owner of her own successful legal practice, which she continues to run today, specializing in company, family and environmental law. Today Celia uses her wealth of legal experience and wide network of partners and associates hjhto good effect in the community, as founder director in Sao Paulo of the residents’ association of Cerqueira Cesar (SAMORRC) and as founder-president of the cooking oil recycling NGO, ECOLEO. With a history of actions in defence of the green areas of Sao Paulo and of the city’s remaining historical and cultural sites and buildings, Celia recently founded the association for owners of listed buildings of Sao Paulo (APIT).



Paul Smith

Nitin Dahad, Techspark Ltd., UK

Nitin Dahad is a respected entrepreneur and businessman from the IT sector, as well as consultant, speaker, moderator, coach and mentor. He has several years’ experience of scoping the Brazilian ICT market and has helped deliver several high profile events on the Internet of Things in Brazil. He has wide experience particularly of doing business in Europe, North America and India.


Julie Yang

Julie Yang

Julie has 20 years’ experience in foreign trade development, having worked in the Commercial Department of the British Consulate-General in São Paulo as assistant sector manager for Advanced Engineering, covering the automotive, aerospace, mining and process engineering sectors. Her role was to support trade between Brazilian and British companies through market research, visiting programs, organization of trade missions and events.


Erika Azevedo

Erika spent 18 years working as Sector Manager for Advanced Engineering for the British Consulate General in São Paulo. Her role was to support trade and investment between Brazilian and British companies by delivering market research, trade missions, trade shows, conferences and account management. During this period, Erika established a solid network in the business community and the public sector, identifying and promoting business co-operation between Brazil and the UK. Erika has an interest in Corporate Social Responsibility and was responsible for a partnership between Brazilian and British NGOs focused on Olympic Legacy.

Henry Smith

Lawyer, recently qualified from the Law Faculty of Mackenzie Presbyterian University in São Paulo, Henry already acts as legal representative in Brazil for foreign companies, specialising in civil and commercial law.

Ian Robinson

Ian is an Economics/Law graduate from the University of Queensland, Australia and has lived in Brazil for 30 years. In 1992 he opened the Australian Trade Commission office in São Paulo and later set up a local subsidiary of an Australian multinational manufacturer. As a private consultant in international trade, Ian has successfully assisted many international
clients to enter the Brazilian market. His principal clients are the Pennsylvania Trade Office, & most recently the US Eastern Trade Council encompassing 11 north-eastern US states.

Paul Smith

Sueli Coca

After 9 years working in the arts education sector and teaching English, Sueli spent 25 years with the British Consulate and UKTI in Sao Paulo. Sueli was initially responsible for commercial coordination, implementing a new structure, systems and commercial operation in UKTI Brazil. She then moved on to become business development manager for the transport and infrastructure sectors, responsible for organizing and accompanying commercial missions, and company and VIP visits to Brazil and to the UK, carrying out research and consultancy projects, identifying and developing opportunities for UK companies, and establishing an effective network of private and public sector contacts at all levels of businesses and government. Sueli is Brazilian and also speaks fluent Spanish.